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Cappellini Website Redesign

Product storytelling: the interaction between the physical object and digital 3D video walls unveils scenarios and narratives about the product and the reality of Cappellini.

  • XD

  • Indesign

  • Photoshop

  • Illustrator

  • Adobe Premiere

  • Adobe Aftereffects

The brief provided by the well-known italian furniture brand, Cappellini, aimed at modernizing and updating their website while showcasing Cappellini’s products as protagonists in various contexts. These products are presented in their places of origin and narrated by the designers who created them. Departing from their previous website, which had a classic, white design with numerous buttons, animations, small images, and a cluttered layout, a completely contrasting website was developed. The new website is simple yet sophisticated, featuring dark and neutral colors with subtle shades, an intuitive user interface, and an element of fun. The homepage of the website showcases the new storytelling project. 

Explore the videos and immerse yourself in the customer experience on the new website!

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