Jasmin Noir Perfume ADV

Study of the brand - target audience, competitors, brand identity, marketing strategy - birth of an online and offline advertising campaign and photo shoot.

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This is a project for an advertising campaign. The focus of this project is the ‘Jasmine Noir’ perfume by Bvlgari. After conducting a in-depth study of the brand, followed by an analysis of the target audience, competitors, and other related aspects, the ‘Wear it with awareness’ advertising campaign was created, featuring three proposals for the advertising campaign.